Application deadline extended: Submissions still accepted for the Digital Retail Award 2016

10 Aug 2016

Manufacturers, service providers, retailers, integrators and digital agencies have until 26 August to apply for the Digital Retail Award 2016. Due to this being summertime and in response to repeated requests from the industry, the deadline was extended by four weeks. The award will be presented for the 10th time at viscom, which will take place in Frankfurt from Wednesday to Friday, 2-4 November. The prize was previously known in the industry as the Digital Best Practice Award.

Every year, the Digital Retail Award recognises the most creative and innovative digital communication and digital signage projects centred on retail, brand communication and trade communication. The list of past winners includes renowned names such as Bosch with the Bosch Experience Zone, COOP with the Talking Supermarket, Chronoswiss with the House of Chronoswiss, and E-Plus Mobilfunk with the Virtual Promoter. Other victorious projects sprang from the collaborative efforts of Peek & Cloppenburg KG Düsseldorf and netvico GmbH, Coca-Cola Great Britain and Sedley Place, Media-Saturn Holding GmbH and xplace GmbH, and Genossenschaft Migros Aare and screenFOOD AG.

Categories and award ceremony

Prizes will be presented to projects in four categories: "Instore", "To-Store", "Online, Mobile" and "Special". The Instore category is intended for digital in-store projects and applications, including digital signage screens, kiosk apps, interactive and multi-touch solutions, smart signage, and POS systems.

To-Store, by contrast, covers digital projects and campaigns in the out-of-home area and in front of stores. The Online, Mobile category encompasses digital projects with a focus on online and mobile communication and tools to support the customer journey, such as multichannel solutions, click & collect systems and beacon projects. The Special Award is reserved for an outstanding innovative solution.


An eight-member expert panel will judge the submissions. Sitting on the jury will be Silvia Talmon (The Store Designers®), Christiane Trickmann (LEAD digital, W&V plus, W&V Sonderprodukte Verlag Werben & Verkaufen GmbH), Andrew Smith (EVCOM Event & Visual Communication Association), Sascha Martini (Razorfish Germany GmbH), Martin Esser (Immersive Stories), Nora Wiebke (Robert Bosch GmbH), Udo Schendel (Jost von Brandis Service-Agentur GmbH) and Petra Lassahn (Reed Exhibitions).

Digital projects selected for a nomination will be exceptionally coherent and meet all the requirements in terms of overall concept, content matched to medium, placement, selection and design of the displays, and management and control of ads. The award is aimed at presenting companies with a range of visual display options and at giving agencies a platform for their ideas and projects.

All nominees will be exhibiting at viscom POS 2016’s digital retail space in Frankfurt. The award ceremony will take place as part of the Digital Retail Award Night on 2 November, the evening of the first trade show day. For additional details and to register, go to the Digital Retail Award website.

For press enquiries, please contact:
Dr. Mike Seidensticker

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