29 Sep 2011

midem 2012 will play host to the first midem festival, an exciting innovation to be staged in partnership with France’s concert producer Alias.

French music festivals Les inRocKs Black XS and Musilac are among Alias’ key annual events and the company also puts on concerts for top international artists such as Adele, Gossip, Jamiroquai and Muse.

The midem festival concerts, which will be produced by Alias, are open to both industry professionals and the general public and will include three major concerts to be held in a dedicated auditorium. The line-up for these live shows will include international headliners as well as up-and-coming talent.

At a time when the music industry is speaking with one voice, it is important to transform words into deeds. Live and recorded music must move forward together using new models,” said Jules Frutos, Co-Director of Alias.

The creation of the midem festival, as a key part of midem 2012’s live music programme, is a major event for both our clients and the general public,” added Bruno Crolot, Director of Music Markets at Reed MIDEM. “It fits perfectly with the new midem that we are putting together for 2012 and we are very lucky to have the enthusiastic support of the city of Cannes. Our commitment to delivering a premium concert experience is underlined by our partnership with Alias, which has a proven track record of producing superb events and which shares our artistic aspirations for the midem festival.”

In parallel to the midem festival, a series of smaller concerts, entitled ‘midem off,’ will bring music to the heart of Cannes. A dozen venues around town will showcase a wide range of new talent that will complete the programme of midem festival live performances.

For more information about midem, click here.
For midem accreditations, click here.

For any further information please contact:
Jane GARTON, Press Director
Tel: +33 (0)1 41 90 44 39
Email: jane.garton@reedmidem.com

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