Tips for Success

Maximum success

Tips to get the most from your exhibition

Exhibitions are one of the most powerful, versatile and cost-effective marketing tools available. With years of experience, Reed Exhibitions will work closely with you to help make yours a success.

To start, here are our top tips for maximising your return on investment:

  1. Set clear, measurable objectives – are you focusing on sales leads, a new product launch, penetrating a new market, or customer loyalty?
  2. Discuss your options with us – from product display stands to event sponsorships, we can help you decide what configurations best suit your objectives.
  3. Appoint an exhibition coordinator – to maximise efficiency, appoint one person with overall responsibility for planning and budgeting.
  4. Read the manual – our comprehensive exhibitor manuals will save you time and money, plus help you to enjoy a hassle-free exhibition.
  5. Prepare a detailed budget – allocate funds upfront to cover stand design costs and marketing collateral to ensure you have everything you need.
  6. Invite customers and prospects – sending tickets to your own network is the single most effective way of generating business.
  1. Promote yourself online – most visitors pre-plan their visit on the event website, so use our web advertising options to let them know you’re there.
  2. Create a high-impact stand – keep your key messages brief, bold and relevant to your customer needs.
  3. Train and motivate your stand staff – get your best people on the stand, as their performance is central to the success of your exhibition.
  4. Chase up your leads – you’ll collect leads and contacts during the event, so be sure to contact them promptly after the show.
  5. Talk to us about maximising your investment – many Reed shows provide Exhibitor Training Seminars.
Financial caclulations

Why Exhibit?

Reed events generate billions of dollars of new business for exhibitors every year, in established and emerging markets.

Route to international growth

Grow internationally

Exhibiting abroad is one of the quickest and most cost-effective ways to reach new export customers and rapidly grow your business.

Satisfied customer


See what some of our customers are saying about their experiences and results with Reed events.

Event date

Find an event near you

Browse our global Events Calendar by industry or region to find a Reed event that's right for you.

Browse Events Calendar

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.