Tomorrow’s PoS: the Digital Retail Award 2016 Nominees

17 Oct 2016

When technology tells you where the shoe will be too tight for your foot, the airport signposting system not only shows you the way but also displays flight details and retail bargains or the drive-thru allows you to establish direct digital eye contact with the barista, then advertising and digital agencies, retailers and branded product manufacturers have again delivered striking evidence of their performance. 

The digital showcase projects at the PoS will be recognised with the Digital Retail Award at viscom in Frankfurt. 2016 saw 17 projects being nominated for the awards in the three categories “Instore”, “To-Store” and “Online, Mobile”. For particularly innovative solutions the jury can present the “Special Award” in each category. The nominees will be presented on the “digital retail space” in Hall 8, D33 from 2 to 4 November.
Nominees in the “Instore” Category

Project Title: Kick Off Art Edition Mumm

Submitted by: A-BLOK
Customer: Rotkäppchen-Mumm Sektkellereien GmbH

Being involved in the creative process of an artwork: this possibility was open to the trade fair visitors at the Art.Fair Cologne as part of the “Kick Off Art Edition Mumm”. As soon as visitors stepped onto a marked spot their silhouette was reflected on a screen. At the touch of a button this “artwork” was then digitised, printed out and shared via social media making art an interactive experience.

Project Title: Nike Digital Retail Experience

Submitted by: Demodern GmbH
Customer: Nike
At 11teamsports’ Berlin flagship store the interaction between the big touch Display replica Kiosk, an interactive touch table with product information and an App allows shoppers to interact with the brand. In this way not only comprehensive product information but also social media content, product comparisons and the online shop were embedded in the store.

Project Title: 3D.Smart Display by 3D.Werk

Submitted by: 3D.Werk GmbH
Customer: Logitech
Equipped with a touch screen, the 3D.Smart Display provides shoppers with product presentations, online ratings, videos or test scenarios for Logitech products. In the process shoppers’ movements are recorded and screened by a built-in camera and then analysed by a piece of software.

Project Title: Digital Menu Boards introduced at IKEA furniture stores

Project Title: Digital Menu Boards introduced at IKEA furniture stores
Customer: IKEA
In the entrance concourses and on the display areas of IKEA’s furniture stores shoppers are informed about current offers at the restaurant by digital signage steles. The content can be exchanged fast and flexibly in a standardised and visually appealing manner. Content can be controlled either by the IKEA headquarters or the individual stores.

Project Title: Interactive presentation of product worlds at the Hörmann Forum: Hörmann flagship exhibition furnished with digital signage solutions

Submitted by: komma,tec redaction GmbH
Partner: Kurt Ranger
Customer: Hörmann
Thanks to digital signage visitors to Hörmann’s flagship exhibition can now experience the company’s door, gate and garage solutions live. In addition to all the products on display touch-enabled displays with multi-lingual information are used. Even video walls with touch terminals serve as product finders. The touch applications can be built and filled with content intuitively.

Project Title: ePoster – the digital poster

Submitted by: Neo Advertising GmbH
Customer: EDEKA
The ePoster is a high-illuminance LCD display with integrated software in a customisable frame. It can be hung like a picture frame. As an all-in-one solution it fuses innovative design with user friendliness and is every bit as good as a conventional digital signage solution.

Project Title: LOWA Footscan 360°

Submitted by: netvico GmbH
Partner: corpus.e AG
Customer: LOWA
The LOWA Footscan 360° system scans shoppers’ feet and subsequently proposes various matching shoe styles. Potential problem areas are displayed before trying on. After shoppers have selected and tried the shoe on virtually online, final “dressing” takes place in store. For after-sales activities shoppers’ data is saved in a customer database.

Project Title: Weber Original Store – a store for all the senses

Submitted by: ppm planung + projekt management gmbh
Partner: Cosalux GmbH
Customer: Weber Grill 
A flagship store, the Weber Original Store appeals to all the senses with a combination of guidance system, multi-sensorial approach and digital highlights. So-called Category Bowls are perfectly tuned to the respective departments in the store by means of projections, barbecue sounds and smells making for a mouth-watering customer journey.

Project Title: Razorshop

Submitted by: Razorfish GmbH
Partner: Adobe
Customer: joint prototype Razorfish/Adobe  
Razorshop is a store environment that uses digital technology to project a physical space that can be experienced and touched. Right at the store shoppers are given an extensive product overview as well as the possibility to compare value for money. The wide range offered online is linked with the physical ranges in the form of a demo environment..

Project Title: curveLED(R) P15.6 / transparent LED curtain walling

Submitted by: Tennagels Medientechnik GmbH
Customer: Senvion Deutschland

Geared to live communication needs and PoS applications, this modular LED curtain walling system boasts high transparency, bendability and low pixel pitch.

Nominees in the “To Store” Category

Project Title: Europe’s biggest indoor video wall

Submitted by: SHARP BUSINESS SYSTEMS DEUTSCHLAND GMBH together with Ben Hur GmbH
Customer: Düsseldorf Airport
This video wall was created for advertising purposes in Terminal 1 of Düsseldorf airport. Here the content has to be presented in a very bright environment. At the same time, there was very strict brief in terms of fire loads and certifications. The frameless wall (60”) is made up of 2 x 5 x 5 PN-V602 displays.

Project Title: I-AID, Interactive Airport Desk

Submitted by: COSALUX GmbH
Customer: Fraport AG
The forward-looking I-AID table was built with a clear design language to help airport visitors find their bearings in German, English and Chinese. As an interactive map it shows users’ real-time information on flights, digital signposting as well as details on retail, catering and services offered at the Frankfurt airport.

Project Title: CSOB saving inspirations campaign with customer behaviour analyses

Submitted by: FaceMedia SK, s.r.o.
Partner: PRime time, s.r.o. - PR Agency
Customer: Československá obchodná banka, a. s.

Facemedia is a system that uses face recognition to automatically capture the bank client’s mood. With the help of this data the right content of relevance to the client can be displayed. After scanning the reactions the system can further optimise itself.

Project Title: Drive thru and don't just pass by

Submitted by: Global Display Solutions SpA
Customer: Starbucks Corporation 
In the USA outdoor display solutions (46” QSR) were installed at all of Starbuck’s drive-thru stations. Using camera-to-camera interaction – known from Skype or FaceTime – the best communication possible between the shopper and the barista is established given that the given outdoor requirements as well as the disturbing noise of a built-in air-conditioning system proved an additional challenge.

Project Title: Europa-Park digitisation

Submitted by: MuSe Content GmbH
Partner: Scala BV und pilot Screentime GmbH
Customer: EUROPA-PARK GmbH & Co Mack KG
An all-encompassing communication and content management solution was developed for the EUROPA-PARK. The system combines all existing solutions, boasts intuitive handling and can be controlled from any place in the leisure park. The content management system was programmed in such a manner that all entered data (audio and video content) is displaced automatically at the right time and on the right occasion.

Project Title: Welle 7 – digital touch points

Submitted by: screenFOODnet Digital Signage Retail Services AG
Partner: Office Germany - StudioMU GmbH and Republica AG
Customer: Genossenschaft Migros Aare
At Bern railway station the new concept centre Welle 7 focuses on digital touch points that accompany, inform, entertain and guide visitors on their customer journey. Via «DataCore» the digital touch points are linked with all systems.

Nominees in the “Online Mobile” Category

Project Title: ca¦smartEDITOR for ebay / for amazon

Submitted by: Color Alliance GmbH
Customer: Expo Express, Miami Florida

The new smartEditor now also allows Amazon and eBay users to design and customise their products – one-offs. Shoppers just select their product at Amazon or on eBay. Before ordering they can custom-design them. After confirmation the product is placed in the Amazon or eBay shopping basket and then processed in the production workflow of the service provider and/or shop operator.

Trade Fair Presence and Award Presentation

The projects nominated for the Retail Awards 2016 will be introduced to the expert public on the “digital retail space”, the new digital area of viscom POS. The award presentation ceremony will be held on the first evening of the trade fair at a special event in Frankfurt.

About the Digital Retail Award 2016

The Digital Retail Award is a further development of the Digital Signage Best Practice Award, which has been a fixture in the digital signage industry since 2007. Focusing on new retail solutions, digital signage is part of viscom, the International Trade Fair for Visual Communication. The new award was created in response to the stronger focus on marketing for the Point of Sale. The Digital Retail Award recognises efficiently planned, creatively implemented, innovative and successful digital communication and digital signage projects with a focus on retail, brand and trade communication. For further information go to:

About viscom

Innovation, inspiration, business: these are the hallmarks of viscom. The trade fair unites the industries that touch visual communication in one place – at viscom SIGN and viscom POS. viscom SIGN is centred on printing, signmaking, textiles and materials. viscom POS presents analogue and digital solutions as well as trends from the display, premium packaging, interior and digital marketing segments. In 2016, viscom will take place in Frankfurt from 2 to 4 November. Some 320 exhibitors and 11,000 visitors are expected to attend.

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For press enquiries, please contact:

Dr. Mike Seidensticker

Cornelia Tautenhahn


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