São Paulo International Book Fair is the best book event in Brazil. It is the place to meet the main publishers, bookstores and dealers of the country, who have prepared their launches for this period.
It attracts journalists, businesspeople and writers from all over the world and with excellent media visibility. Besides the broad supply of quality books, the Book Biennial offers extensive cultural programming, developed to build a taste for reading in over 743 thousand people, including children, youths and adults. Some activities have been prepared to personalize the programming even further, during the 11 days of the event.