Huge variety across four halls: PSI growing again in 2018

08 Jun 2017

- Industry Customer Day to go into second round on 11 January
- Bigger space, bigger programme: TEXTILE AREA expanded

Where our power to imagine the diversity of promotional products reaches its limits, the PSI Show begins. From classics like the promotional pen to the innovative multi-functional tool, fresh from the idea factory: from 9 to 11 January 2018, a huge assortment of goods will be on display in the halls of the Exhibition Centre Düsseldorf. The Leading European Trade Show of the Promotional Products Industry will occupy even more space this time. Four exhibition halls will be completely sold out. The TEXTILE AREA in Hall 10 alone will be nearly three times as large as before. Moreover, on the third day of the show industry customers will for the second time get to access an event that otherwise is reserved for members only.

Joining the approximately 1,000 exhibitors from nearly 40 nations will be international key players of the industry, plus newcomers and inventors. Confirmed exhibitors include promotional products manufacturers and distributors such as elasto form, koziol »ideas for friends, uma Schreibgeräte, VICTORINOX and Inspirion, as well as major textiles companies like Falk & Ross Group. JCK Group will be represented with the textiles manufacturers Gustav Daiber and Karlowsky Fashion, the umbrella maker FARE, the toy expert mbw®, the bag producer Halfar System and SND PorzellanManufaktur. Exhibitors from the sweets segment will include JUNG BONBONFABRIK and Kalfany Süße Werbung.
 
Textile focus expanded

Promotional textiles are particularly attractive to about 35 per cent of visitors, according to the 2017 visitor survey. In addition, nearly 30 per cent of visitors are especially interested in textile finishing. Doing justice to this main area of interest, PSI has massively expanded the TEXTILE AREA, the place for manufacturers, distributors and finishers from the textile segment to explore the diverse range of products available in the market and to network with each other.

Not only will the TEXTILE AREA feature more exhibitors, the programme has also been upgraded. For the first time, various finishing methods will be demonstrated on six Best Practice Islands. Textile Discovery Tours of the promotional textiles landscape will also be making their debut. In addition, visitors can attend the workshops and lectures of the first Forum for Textiles to learn about current topics and industry issues. The CATWALK, an audience favourite, will return to Hall 10. Several slots are available to present the fashion of the promotional products industry.

Industry customers discover the diversity of promotional products

In 2017, advertising agencies and marketing decision-makers from industry companies were able for the first time to get up-close-and-personal with the diversity of promotional products. The Industry Customer Day will be held again in 2018. On 11 January, industry customers holding an invitation from their PSI promotional products consultant can visit the show – either alone or
accompanied by their consultant. Individual consultation counters and the Industry Customer Lounge in Hall 10 will provide ample opportunity to retreat for discussions.

Premiere: Merchandising & Licensing Lounge

Merchandising and licensing are becoming increasingly significant topics in the promotional products industry. From now on, the new PSI Merchandising and Licensing Lounge in Hall 9 will reflect the entire value chain of key merchandising and licensing processes. The lounge will serve as a venue for product presentations and best practice demonstrations while also offering lots of space to network.

Product Preview Event to kick off show

Following the successful debut in 2017, PSI distributors from European countries other than Germany can once again participate in the second Product Preview Event at the upcoming PSI. On 8 January – a day before the start of the trade show – up to 20 selected exhibitors from various segments will present their product innovations. At previously arranged meetings and subsequent networking sessions, exhibitors and participants alike will be able to purposefully exchange ideas and connect with each other. For information on how to participate, please send an e-mail to sales@reedexpo.de.
  
Press Release and pictures at
www.psi-messe.com

For press enquiries, please contact:

Dr. Mike Seidensticker
Press Spokesman
mike.seidensticker@reedexpo.de

Olesja Kehler
Press Officer
olesja.kehler@reedexpo.de

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