GO90’S IVANA KIRKBRIDE TO DISCUSS ORIGINAL PROGRAMMING FOR MOBILE-FIRST AUDIENCES AT MIPTV 2017

09 Feb 2017

PART OF STRONG FOCUS ON SHORT-FORM DIGITAL SERIES AT MIPTV

Paris, 9 February 2017Ivana Kirkbride, Chief Content Officer at go90, will deliver a keynote on creating original content for the millennial audience at MIPTV 2017. Kirkbride’s team is currently programming over 500 hours of exclusive original series from some of the industry’s most talented and interesting studios and creators.

Kirkbride will outline go90’s rapidly expanding position in original programming for mobile-first audiences. As the former Head of Content and Creator Partnerships at Vessel and, prior to that, a key executive launching YouTube into original programming, she will discuss what it takes to create digital-native original content for global millennial audiences. She'll invite go90 content partners to join her for a fireside chat on the topics of audience, data-driven development, the ever-changing landscape for talent and content, and how strong partnerships are the key for even greater stories.
 
As part of the Verizon Communications family, go90 offers over 30,000 hours of originals, live sports from the top leagues and best-of-primetime content via a subscription-free, ad-supported platform. Their originals offering features exclusive series from top networks in digital entertainment, including AwesomenessTV, New Form Digital, Complex Networks, StyleHaul and more.
 
Kirkbride’s keynote is part of a MIPTV conference programme which this year takes as its theme “The New Frontiers of Storytelling”. With the announced fourth edition of the Digital Fronts showcases from major digital studios, and the inaugural Digital Short-Form Series pitch, the new data-driven creativity that appeals to millennials and beyond will be a core component of MIPTV 2017.
 
The world’s leading entertainment content market, MIPTV takes place in Cannes, France, from 3-6 April 2017.

For press enquiries, please contact:

Jane GARTON, Entertainment Press Director
jane.garton@reedmidem.com

Philippe LE GALL, Press Manager
philippe.legall@reedmidem.com

Yassia FEKIR, PR
yassia.fekir@reedmidem.com

Edith YAHIAOUI, Press Officer
edith.yahiaoui@reedmidem.com

 

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