Digital Retail Award 2017: Solutions for the future of retail - Reed Exhibitions

Digital Retail Award 2017: Solutions for the future of retail

08 May 2017

Application period starts: viscom 2017 to showcase nominees   

The future of retail is getting increasingly digital – including at the POS. Europe’s retailers, however, are hardly prepared: 83% of them don’t offer a cross-channel shopping experience yet, according to March 2017 findings from the auditing and consulting company PwC. It’s an ominous trend – but viscom is pushing back. From 18 to 20 October, Europe’s trade fair for visual communication in Düsseldorf will showcase innovative digital projects for the retail sector and brand and trade communication. The best projects will receive a Digital Retail Award, a singular honour. Applications are now accepted.

Digital Retail Award to recognise innovations in five categories

Wanted are applications that accompany the customer during the purchase process, create an emotional shopping experience, and merge online and offline channels in meaningful ways. Large integrated solutions and small individual solutions will both be considered. The “InStore” category is for digital projects and applications for in-store advertising and selling: digital signage screens, interactive multi-touch solutions, POS systems, and AR and VR applications. Digital solutions and campaigns in the out-of-home segment fit in the Digital Retail Award’s “DOOH” category: anything from a brand campaign on video walls and digital advertising media to interactive exchanges on a touchscreen or via mobile interface.

New categories: “Customer Journey” and “Startup Idea”

The category “Customer Journey” will be making its debut in 2017. Wanted here are digital projects that accompany the customer’s cross-channel journey all the way to the purchase decision: omni-channel communication, cross-channel customer loyalty, click & collect systems, fulfilment solutions and innovative IoT applications. Also new is the category “Startup Idea” for industry newbies who’ve been on the market three years or less and have less than 10 employees. Smart solutions for brands, products and retail from software to hardware, online, mobile or brick-and-mortar are eligible to compete for the Digital Retail Award in this category. The winner of this category can look forward to a cash prize. The Special Award will be presented again in 2017. The jury uses this special prize to recognise the best innovative solutions from any category.

Completing the digital retail theme at viscom will be the “Digital Marketing” exhibition and the “Digital Marketing” focus day, which is part of the trade fair’s extensive supporting programme.

Digital Retail Award: How can I participate?

With the award, viscom is reaching out to all manufacturers, service providers, retailers, integrators and digital agencies. Participation in the trade fair is not a prerequisite. Nominated projects will be displayed at a central location in the digital retail space at viscom. The upshot: a chance to make lots of interesting international business contacts. Some 10,000 trade visitors from 71 countries are expected to attend – and almost 60% of them are interested in digital signage and interior design. The winners will be recognised at a ceremony during Digital Retail Night in Düsseldorf on 18 October 2017. Find details on awards participation and check out the Hall of Fame featuring all award winners at

Download complete press release and photos

For press enquiries, please contact:

Dr. Mike Seidensticker
Press Spokesman

Katrin Brodherr
Press Officer

Overview of Reed Exhibitions

Overview of Reed Exhibitions

We excel in creating brand leading events where people from around the world come together to do business, network and learn.

Why a ‘Reed’ exhibition?

Reed events deliver more: more opportunities to do business, to see and be seen, to listen and learn, and to connect with the people that count.Read more...

Satisfied customer


Don’t take our word for it. See what some of our customers are saying about Reed events.


Event date

Find an event near you

Browse our global Events Calendar by industry or region to find a Reed event that's right for you.

Browse Events Calendar

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.