2017 – MIP CHINA PAVES WAY FOR INCREASED SINO-INTERNATIONAL TV CONTENT

02 Jun 2017

HIGH ATTENDANCE CONFIRMS APPETITE FOR TRADE WITH THE REGION

Paris, 2 June 2017 – The first-ever MIP China Hangzhou International Content Summit ended on a high, with some 480 participants and an enthusiastic response from visiting international delegates and locals alike.

The inaugural MIP China event ran from 23-25 May in the Hyatt Regency Hangzhou, and featured the Partnership Forum, an unprecedented matchmaking event focused on Sino-international content development. Some 80 companies from around the world attended, including major names such as Sony, Warner, Viacom, All3Media, and Fuji Creative. Many major national and regional Chinese broadcasters also took part, including CCTV/CITVC and Beijing TV, along with online giants Tencent and Alibaba Media Entertainment Group. There were also about 40 local journalists in attendance.

The event featured a two-day training conference for local executives wishing to take their content to the international marketplace, and a series of keynote speeches from leading industry players.

Clients who attended MIP China expressed a high level of satisfaction with the event.
 
“I loved being at the inaugural MIP China Hangzhou. It was everything a market should be; new and old friends together making diplomacy happen through business and shared opportunity. Hangzhou, the city by the lake, welcomed our community with open arms,” said Ben Silverman, Chairman & Co-CEO, Propagate Content, USA, and keynote speaker at MIP China.
 
“Lion Television was thrilled to be able to be part of the inaugural MIP China. It was a chance to have real quality face-time with some of the leading players in Chinese TV and media, against the backdrop of a beautiful city that is a world leader for innovation. I am confident the seeds of some really great future collaborations have been sown,” commented Richard Bradley, Managing Director, Lion Television, UK.
 
“The Chinese market is growing very fast, and our collaboration with Thunder Studio (formed at MIP China Hangzhou) will give us a great opportunity to enter this market. I think MIP China was held at the right moment, as I know it is time for the Chinese Dream!” enthused Grace Lee, Group Commercial Director, Millimages, France
 
“MIP China has broken a lot of the myths about the Chinese market. We discovered a lot of opportunity for Indian drama, scripts, and formats in China, and were delighted to be part of this new event. For sure we will be getting business from being here,” noted Kalyana Subramanian, Studio 56/Broadvision, India.

“MIP China is an excellent venue to develop content partnerships between the Philippines and China. The format allows delegates to network and interact in a more informal and efficient way than other markets I have attended,” added Pia Laurel, Head of Sales, ABS-CBN Corporation, Philippines.

“This is the most professionally run media event I have attended in China. Great job Reed MIDEM,” said Josh Selig, President, Little Airplane Production.
 
“It was gratifying to have so many delegates say how much they appreciated the format of MIP China and its good level of organisation,” concluded Ted Baracos, Director of MIP China. “Relationship-building is key to doing business between Chinese and overseas companies. From this perspective alone, MIP China brought TV professionals from 16 countries together with Chinese executives for an unprecedented two-and-a-half days of pre-scheduled matched and informal meetings.”

Reed MIDEM, organiser of MIP China Hangzhou, is already making plans for a follow-up event in 2018.

Click HERE for more photos of MIP China.

For press enquiries, please contact:

Jane GARTON, Entertainment Press Director
jane.garton@reedmidem.com

Philippe LE GALL, Press Manager
philippe.legall@reedmidem.com

Yassia FEKIR, Press Officer/PR
yassia.fekir@reedmidem.com

 

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