International Private Label Show - the only Private Label Show in Russia & CIS!

11 Sep 2015

The 3rd International Private Label Show (IPLS) is to be held 22-23 March 2016 at Crocus Expo, Moscow

The show is aimed at connecting private label suppliers and contract manufacturers from all over the world with clients from Russia & CIS to maximise, in one place, the opportunities of this dynamic market. It’s a perfect place to meet representatives of domestic and international retail chains, hyper- and supermarkets, convenience stores and distributors to establish or strengthen partnerships and get a product on store shelves. For international distributors and brand-owners, IPLS is an excellent business platform to find partners to launch local production and minimize transportation and customs costs, thus getting closer to the target market.

Retail market drives private label development

According to a Cushman & Wakefield report, the Russian & CIS retail market is the 6th largest in the world, ranked by GDP, and the largest in Europe! Every hour - one store is opened! 2015 has been extremely promising for private labels, and in 2016 store brands’ share is expected to increase even more. Due to chains’ continuing efforts in establishing higher credibility among consumers, as well as manufacturers’ growing intentions to specialize on contract manufacturing, private labels have successfully replaced suppliers’ brands in many cumbersome categories. Learn more about the market.

Exhibitors: from global PL leaders to small-scale enterprises from all over the world

IPLS is a truly international event: 50% of exhibitors come from Russia, the other 50% are international PL suppliers or family-owned businesses with manufacturing facilities in Italy, France, Denmark, Finland, Germany, Spain, UK, Poland, Austria, Greece, Belgium, Czech Republic, Lithuania, Israel, Slovakia, Slovenia, Turkey, Serbia, Hungary, Bulgaria, UAE, India, Sri-Lanka, China, Taiwan, etc. Find all 2015 exhibitors in the IPLS Online Catalogue.

The IPLS 2016 organising committee provides special options for first-time exhibitors. These companies are highlighted with flags onsite and icons in the catalogue and on the website, so that returning visitors don’t have difficulties finding new offers each year! Learn more.

Exhibition sectors include food and non-food products

FOOD: Bakery and confectionery, groceries, canned food and ready meals, frozen food, sauces and condiments, oils and fat products, dairy food, snacks, dried fruit and nuts, infant food, alcoholic and soft beverages, etc.

NONFOOD: household cleaning and detergents, cosmetics and perfumery, personal hygiene, paper products, packing solutions, medical products, household appliances, gardening, sport and leisure goods, petfood and accessories, car care, shoe care, etc.

Novelties and other exhibits can easily be found on the exhibition website using the Product Gallery!

Visitors: the biggest retail and wholesale trade operators

IPLS brings together an audience of professionals in charge of private label development, as well as a choice of suppliers. Therefore, IPLS can guarantee that you make the necessary contacts and only negotiate private label contracts. Exhibitors regularly see 2,500 visitors comprised of 30% manufacturers looking for brand owners; 26% international and domestic retail chains operating in Russia or CIS; 18% wholesalers, importers and distributors; 3% e-commerce retailers; 2% pharmacies; and 1% HoReCa chains.

Leading trade operators visit the show, among which are Auchan, X5 Retail Group, Metro Cash & Carry, SPAR, Magnolia, Lenta, Bahetle, Sangi Style, NTS, 7 days, GREEN, O’key, Edelweiss (grocery retail chains), Azbuka Vkusa, Alye Parusa (premium food), Brusnichka (Ukrainian grocery retail chain), Obi, Fix Price (household and garden goods), L’Etoile (cosmetics and perfumery), Rigla (drugstore chain), Adidas Group (sport goods), Detskiy Mir (children’s goods), etc. Retail chains also provide informational support to the event. Find an up-to-date list of IPLS 2016 retail partners here. All retail partners and chains participate as honored guests of the event.

Business Programme: unique, insightful place for true professionals

Trade Forum is a central event about the private label market in Russian retail chains, and a source of analytical information and up-to-date, expert recommendations on how to be successful in Russian and international PL markets. Chain’s Wholesale Centre provides an opportunity to offer goods and services directly to decision makers from national and regional retail chain operators in Russia & CIS. This part of the programme is held in the Retailers’ Lounge. Exhibitors meet representatives of federal and regional retail chains and negotiate their business contracts.

For the first time since IPLS launched, Private Label Gallery will take place on the exhibition floor. Retail chains will demonstrate their most successful private label projects, and compete over creativity, design and performance. Attendees of the show will vote for the best private label showcased in the Gallery. The winner will receive a prize in the ‘Consumers choice!’ award category. At the end of the exhibition, the Private Label Awards (by IPLS) ceremony will be held to reward retail chains and manufacturers for their contribution to private label development in Russia & CIS.


According to surveys conducted at IPLS 2015, 70% of exhibitors intend to return to IPLS in 2016; 95% visitors are satisfied and plan to return next year. How do they describe their experience?

Continentale Nutrition, Francis Nouvier, General Director: “IPLS presents a good opportunity to strengthen our position in Russia. Our market is growing fast as a result of the higher standards of living, and we participate in IPLS to keep up with it.”

Accent, Inna Kozak, Distribution Director: “We came here to find new partners, and by the middle of the first day we have obtained some good ones. What is more, many PL professionals recognized a reliable partner in us. The show was perfect!”

Pobeda (confectionery factory), Irina Petrova, PL Deputy Director: “The exhibition was held at an intense pace, we had a lot of negotiations with prospective buyers as well as existing partners. The exhibition is specialised, and it’s great as the discussion stays focused. We were happy to see the flow of ready-to-buy target customers at our stand.”

Cosmoproject, Anna Guarneri, Marketing & Communication Manager: “We were here last year and we decided to come back because we made great contacts and had the possibility to develop them. IPLS helped us to find ways to do business in Russia, to understand how the market works and the consumer behavior.”

Galil Chemicals, Vladimir Spirt, Export Department: “The exhibition was held at the highest level of standards. We have reached our goals. We’ve participated at IPLS for the second time; therefore our products attracted more attention from visitors.”

Acetum, Marco Pellacani, Export Manager Europe: “This was our first experience at IPLS, and we had plenty of visits, some of them had already been arranged, others showed up during the show. The organisation was very efficient!”

Fattorie Giacobazzi, Angelo Giacobazzi, Owner: “IPLS was very helpful for our company because it allowed us to enter the market with our product at a competitive price, giving the benefit to the final consumer.”

SPAR (retail chain), Andrey Teterin, Commercial Director: “The show was medium-scale but very productive. It resulted in making the necessary contacts. The private labels assortment was diverse and interesting.”

Protek (retail chain), Olga Smirnova: “I came out with very interesting ideas and experienced great pleasure from communicating with companies.”

For more information visit the IPLS website.

For press enquiries, please contact:
Margarita Maltsevai

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