The seventh annual Content 360 digital creativity competition at MIPCube, MIPTV’s new innovation forum, has now opened its call for entries with a new viral video category created by MSN International and a general category for new transmedia concepts.
The 2012 Content 360 competition offers digital media innovators the possibility to pitch their ideas directly to MSN executives or a jury of TV industry decision makers to win development funding and gain international recognition.
The deadline for entering the competition is 24 February 2012
MSN will short-list three projects to be awarded €5,000 each to produce a pilot video in support of the final pitching sessions at MIPCube. The winners will be announced on Saturday 30 March and will be showcased on Day 1 of the MIPTV conference programme, 1 April 2012.
In its category “Videos that Create Global Buzz,” MSN is looking for creative ideas on short on-line video productions that are fun and consumer-friendly when shared with friends around the world. Typically less than 3 minutes, videos can be either film or animation with focus on humour that can appeal in MSN’s 50-country market. In parallel to this, projects should respond to MSN’s desire to reinvent its offering via Social, Real-Time, Search and Multi-Platform infusion. The final winning project will be coached by MSN in order to secure sponsorship from an advertiser for an entire production season.
The second category “New Transmedia Concepts,” calls for innovative transmedia concepts that mix video storytelling with gaming, live events, mobile applications, integrated marketing, dual screen content, or any additional techniques for enriching the story and the user experience. Contestants are asked to submit their ideas in a Quick-Fire presentation format (maximum 20 slides) to explain the concept, target audience, story, characters, platforms and budget. Finalists will present using the same format during the Content 360 final pitching sessions in Cannes.
“Interactive producers are forging new forms of content using video every day and audiences for these projects are growing as consumers watch more and more video across a variety of devices and take in stories across more and more platforms. At MIPCube, we are looking to recognise the projects of tomorrow that will do this best,” said MIPCube Executive Producer, Sarah Hemar.
Vivendi, the world leader in music and video games, international leader in telecoms and French leader in pay-TV, is the creative partner and global sponsor of MIPCube 2012.
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