Taking events to the next level
Reed Exhibitions has a wide range of strategic alliances with exhibition organisers and publishers in both established and emerging markets. However, we’re always on the lookout to develop further relationships.
Such alliances offer both partners significant opportunity to replicate successful show brands in new global markets, as well as provide value-added content to enhance and grow existing events to take them to the next level of success.
Examples of these alliances include:
- Reed Exhibitions Alcantara Machado is a joint venture with Alcantara Machado in Brazil, forming Latin America’s leading event organiser.
- Reed Huabo is a joint venture between Reed Exhibitions China and Shenzhen Sinoexpo to extend China’s market-leading series of gift fairs.